We aim to become the world's number one producer of shell eggs and dry egg products.
Key Focus Areas of Our Strategy:
We strive to optimise the use of production capacity and increase production efficiency by utilising new poultry farms while modernising existing assets and adopting modern agricultural technologies.
Retain leading positions in the domestic market through high product quality and ability to supply large product volumes.
Continue increasing product sales through higher-margin channels by promoting business with local and national supermarket chains, introducing new client loyalty programmes and establishing contacts with transnational FMCG companies operating in Ukraine.
Increase the presence of branded products under the Kvochka umbrella brand in supermarket chains and other retail stores throughout Ukraine by implementing brand recognition programmes and balanced pricing policies.
Diversify export sales by further developing exports to the EU, MENA, Africa, Asia and the CIS.
Strengthen positions in the aforementioned markets to become a leading supplier of eggs and egg products.
Attract new clients in new markets and regain positions in MENA and the Far East as soon as the situation in the region allows.
Avangardсo has introduced modern technologies at its production facilities in order to maintain high product quality. At the same time, vertical integration implies that we can exercise strict quality controls at all stages of production.
Continue to adhere to the relevant Ukrainian and international quality standards and requirements, including ISO 9001:2015, ISO 22000:2005, FSSC 22000, which are based on the key best practice international norms and principles for food quality standards set for food producers, including HACCP and GMP.
The Сompany strives to establish and maintain long-term relations with all key stakeholders. In addition to developing production, sales and pricing, this task envisages significant investment in staff training and new methods of creating strategic value for our partners.
Identification and selection of the best candidates both within and outside the organisation.
Retention of the key personnel by offering various incentive programmes and ongoing professional development opportunities.
of dry egg products
produced in 2017
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