We aim to become the world's number one producer of shell eggs and egg products.
Key Focus Areas of Our Strategy:
We strive to optimise the use of production capacity and increase production efficiency by utilising new poultry farms while modernising existing assets and adopting modern agricultural technologies.
Retain leading positions in the domestic market through high product quality and ability to supply large product volumes.
Continue increasing product sales through higher-margin channels by promoting business with local and national supermarket chains, introducing new client loyalty programmes and establishing contacts with transnational FMCG companies operating in Ukraine.
Increase the presence of branded products under the Kvochka umbrella brand in supermarket chains and other retail stores throughout Ukraine by implementing brand recognition programmes and balanced pricing policies.
Develop sales of liquid egg products among Ukrainian food manufacturers and capture a solid market share of the Ukrainian liquid egg products market.
Generate 50% of total shell egg sales from exports.
Diversify export sales by further developing exports to the EU, MENA, Africa, Asia and the CIS.
Strengthen positions in those markets to become a leading supplier of eggs and egg products.
Attract new clients in new markets and cooperate with government authorities to have Ukrainian eggs and egg products cleared for export to new country markets. In particular, in the shell eggs segment, we plan to open new markets and begin exporting shell eggs to Singapore, China, Malaysia, Vietnam, Indonesia, the Philippines and new markets in Africa. Resume our sales to Israel. In the egg product segment, we plan on commencing sales to Singapore, open such new markets as China, Malaysia, the Philippines and several countries in Africa.
Promote export sales of new products including branded shell eggs, slaughtered poultry, liquid egg products and egg products with salt and sugar as additives.
Avangardсo has introduced modern technologies at its production facilities in order to maintain high product quality. At the same time, vertical integration implies that we can exercise strict quality controls at all stages of production.
Continue to adhere to the relevant Ukrainian and international quality standards and requirements, including ISO 9001:2015, ISO 22000:2005, FSSC 22000, which are based on the key best practice international norms and principles for food quality standards set for food producers, including HACCP and GMP.
The Сompany strives to establish and maintain long-term relations with all key stakeholders. In addition to developing production, sales and pricing, this task envisages significant investment in staff training and new methods of creating strategic value for our partners.
Identification and selection of the best candidates both within and outside the organisation.
Retention of the key personnel by offering various incentive programmes and ongoing professional development opportunities.
#1 producer in Ukraine
#1 producer in Europe
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